Brands are now staging their breakthroughs in the spotlight of entertainment. Through seamless integrations, sponsorships, and co-created worlds—from limited editions to immersive pop-ups—they transform messages into experiences. This strategy forges emotional connections and fosters two-way dialogue, cutting through the noise of traditional ads. It’s the definitive play for relevance, resonance, and winning the next generation.

Customized Short Videos/Content + Co-branded Packaging + Offline Themed Experiences: Meadow Fresh created a “side story” ad extending the plot of The Lychee of Chang’an and launched co-branded bottles featuring iconic quotes from the book. Purchasing the co-branded products allowed customers to receive a copy of the novel or custom bookmarks, achieving cross-promotion.

Content Integration + Social Media Marketing + Co-branded Products: In Emily in Paris, the protagonist Emily’s every outfit featured or alluded to real luxury brands (e.g., Chanel, Dior, Louis Vuitton). Fashion influencers and magazines dissecting the looks and brand accounts actively engaging, converting the show’s popularity into brand exposure.

TV Program Naming Rights: Jiaduobao secured high-value naming rights of The Voice of China. Its iconic slogan “The Voice of China, of course Jiaduobao” and the program’s verbal cue “Welcome to The Voice of China, named for you by Jiaduobao, the leading herbal tea brand” became deeply ingrained in the audience.

Exclusive Benefits for Ticket Purchasers: Fans who purchased tickets for Jay Chou’s concerts received an electronic Pepsi coupon package, granting them exclusive discounts and entry into a lottery for limited edition Jay Chou x Pepsi co-branded products or merchandise.

Co-branded Cosmetics + Integrated Online/Offline Marketing: Florasis combined its signature “carving” craftsmanship with characters and faction elements from JX World III to launch co-branded products like lipsticks and eyeshadow palettes.

Co-branded Beverages + Themed Stores + Merchandise: Heytea developed two special tea drinks based on elements from A Dream of Splendor, such as “Perilla Drink” and “Tea Pastries.” It opened themed stores in Beijing and Guangzhou replicating the drama’s settings and launched co-branded merchandise.

Brand Integration in Animated Film: Characters like Nezha, Ao Bing, and Taiyi Zhenren formed a “New Year’s Perseverance Squad,” using a catchy rap and fun interactions to deliver New Year greetings. This blended Mengniu’s “perseverance” brand spirit with the film’s core theme of “defying fate.”

Celebrity/Influencer Scenarios + Brand Interaction: A short film from the perspective of influencer 甲亢哥 observed and humorously interacted with tourists in various holiday travel scenarios, naturally integrating the selling points of Yili products.

Song MV + Brand Slogan: Meituan released a highly Shanghainese-style MV featuring a catchy melody and performed by singer Huang Ling, using her distinctive singing and dancing to reinforce the brand’s image.